Guest blogging as link scheme and quality guidelines.

Tim Capper: Publishing articles is fine, it is usual "marketing" practice both offline and online. If you get the opportunity to post on a high quality site that has megga traffic - do it. If you are jittery about a link then "nofollow" it. Forget link building .. think traffic generation. Just think about the line in the guidelines ... megga crap quality will attract attention, good quality, now and again ... no problems

Rand Wilson: The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
...I've been saying this for a long time...

bharat thakare: +Rand Wilson Couldn't agree more. I think the concept of "link building" has to ; go. Moreover, businesses should stop worrying about do-follow links and rankings. They should focus on creating value for their customers and let the customers be their brand ambassadors. And create content that people would like to link to rather than linking to own website from blogs/articles.

Thomas Rosenstand:  ;Quote: "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links"

The strategy is as it has been for a long time: Avoid keyword-rich links and don't go too fast.

The only thing new here is, that it is written into the guidelines - but it has been "accepted knowledge" for quite some time.

bharat thakare: I agree. Its been known for quite some time now. However, people tend to still follow such practices hoping Google won't notice. Publishing it under guidelines should help those who ignored it for such a long time.

Tim Capper: Publishing articles is fine, it is usual "marketing" practice both offline and online.

If you get the opportunity to post on a high quality site that has megga traffic - do it.

If you are jittery about a link then "nofollow" it.

Forget link building .. think traffic generation.

Just think about the line in the guidelines ... megga crap quality will attract attention, good quality, now and again ... no problems