Dumb SEO Questions

(Entry was posted by Janine Dalton on this post in the Dumb SEO Questions community on Facebook, Friday, July 19, 2013).

Updating an existing website for a client in CMS Made Simple.

2 Part Question:
?I am updating an existing website for a client in CMS Made Simple, a system I don’t know. I asked the person who created the site how to change the title on the page to an H1 and use a title for the page so the title tag is independent of the page’s visible headline. 

Question 1: Is his response (below) correct??
?“It`s considered bad practice to serve different content to Google than you serve to users. It`s classed as spamming by google and can be penalised. 

You can include meta data on the page which is not seen by the user but generally that isn`t valued much by google...”

Question 2: In CMS Made Simple, how do I separate the title tag and the page’s visible headline? I know it’s supposed to be “simple” but I’m more on the Marketing side of things, less on the technical! 

Thanks, I’d appreciate ANY help! 

This question begins at 00:18:42 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:18:42
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question


Selected answers from the Dumb SEO Questions G+ community.

  • Tony McCreath: The user sees the title via the search snippet, social shares and the browsers tab. So the user sees what google sees.<br /><br />Meta data is used by google and other systems to gather more info on the content. It&#39;s value depends on what it is. E.g. a meta description can be seen in search results, og meta data is used by facebook, but the meta keywords is ignored by most.<br /><br />I think your clients statements are a miss understanding and mixing of facts that lead them to an invalid conclusion.<br /><br />Specifically writing the title tag to suit googles serps is a good move. 
  • Janine Dalton: Thanks Tony. I think you&#39;re right on that - and perhaps I wasn&#39;t clear enough in my email to this person.<br /><br />Thanks again for your input!<br />Janine
  • Phil Buckley: I think is right, developer probably misunderstood your real question about titles and H1&#39;s. <br /><br />I regularly advise clients to use a title tag that can stand without context (like in a Google search result page) while using an H1 on the page to reinforce the title, but phrased differently. <br /><br />For example: title = Raleigh Christmas Parade 2013<br />Headline/H1 = Raleigh&#39;s Winter Festivities Start With Santa&#39;s Big Entrance Today. <br /><br />Both are keyword rich, but the title is clear and easily found for the most common searches. When the visitor clicks thought, it&#39;s obvious they&#39;re in the right place. <br /><br />For better CTR worry about a powerful meta description that compels users to click. Meta keywords are optional. 
  • Janine Dalton:  ;- that makes sense. Not only do you reinforce the keywords (which really is just summarizing the page&#39;s content) but even more important, you provide an experience that makes sense for the visitor.
  • Janine Dalton: Okay, it&#39;s solved! Developer had misunderstood, but once we were clear he fixed it. Thx for the feedback everyone.

View original question in the Dumb SEO Questions community on Facebook, Friday, July 19, 2013).

Reference Links

All Questions in this Hangout