Updating an existing website for a client in CMS Made Simple.

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Tony McCreath: The user sees the title via the search snippet, social shares and the browsers tab. So the user sees what google sees.
  
  Meta data is used by google and other systems to gather more info on the content. It's value depends on what it is. E.g. a meta description can be seen in search results, og meta data is used by facebook, but the meta keywords is ignored by most.
  
  I think your clients statements are a miss understanding and mixing of facts that lead them to an invalid conclusion.
  
  Specifically writing the title tag to suit googles serps is a good move. 
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  Janine Dalton: Thanks Tony. I think you're right on that - and perhaps I wasn't clear enough in my email to this person.
  
  Thanks again for your input!
  Janine
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  Phil Buckley: I think +Tony McCreath is right, developer probably misunderstood your real question about titles and H1's.
  
  I regularly advise clients to use a title tag that can stand without context (like in a Google search result page) while using an H1 on the page to reinforce the title, but phrased differently.
  
  For example: title = Raleigh Christmas Parade 2013
  Headline/H1 = Raleigh's Winter Festivities Start With Santa's Big Entrance Today.
  
  Both are keyword rich, but the title is clear and easily found for the most common searches. When the visitor clicks thought, it's obvious they're in the right place.
  
  For better CTR worry about a powerful meta description that compels users to click. Meta keywords are optional. 
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  Janine Dalton:  ;+Phil Buckley- that makes sense. Not only do you reinforce the keywords (which really is just summarizing the page's content) but even more important, you provide an experience that makes sense for the visitor.
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  Janine Dalton: Okay, it's solved! Developer had misunderstood, but once we were clear he fixed it. Thx for the feedback everyone.