Hello number one SEO community. It`s high time for my next dumb SEO question. Right now I am in the process of cleaning up one of my websites. I`m using the data from Google Analytics and GWT to discover poorly performing pages to take some action on them.
What specific parameters would you advise me to take into account?
I don`t want to shoot myself in the foot deleting the pages which could bring some more traffic in the future. Thanks for the answers.