Great post by Dan. For me this stands out:
Google is an information company and their job is to provide answers to our questions. If your business is based on the same model, then sooner or later you will be out of the game.
And I fully agree with that. And it does upset businesses, especially those who live on presenting information. Besides the knowledge panel/rich snippets there are already complaints about G serving to much content to call it fair use, like news articles or images....
Dejan SEO
Conversations With Google
An in-depth post discussing the importance of natural language conversation in human-computer interaction and long-term predictions on evolution of Google.