How optimize a legal website with generic keywords?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  john writer: Hi all of u., please give suggestion for how optimize legal website with generic keyword?
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  Brent Wildman: Need a little clarification here. By legal site do you mean a site for lawyers, information or Q&A? And by generic keyword do you mean words like "lawyer" & "legal advice"? ;
  
  If so then you have your work cut out for you. These are extremely competitive terms in a ver saturated market with hundreds of heavy hitters. ;
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  john writer: Yes u r right +Brent Wildman medical claim solicitor for my medical negligence solicitor ***web
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  Jay Dutton: From my experience it's hard to compete with the large  ;law directories like ;www.avvo.com ,  ;findlaw.com etc.  ;
  
  I've the best luck by focusing heavily on local seo and generating content on topic/problems that thier clients come to them about. ;
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  Brent Wildman: I agree with +Jay Dutton ;
  
  You're going to have to go super local in order to have any chance in succeeding and generating traffic.
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  W.E. Jonk: Since you are basically asking about SEO-legal-experts I would keep an eye on +Gyi Tsakalakis ;and his blog ;http://gyitsakalakis.com/
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  Gyi Tsakalakis: Good advice above. If you have some more specific questions, don't hesitate to reach out. I'm happy to try to answer them.
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  Gyi Tsakalakis: And thanks for bringing to my attention +W.E. Jonk ;
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  Ricardo Vidallon: I am going to borrow a sentence from a post made by Brent Wildman which made perfect sense. (Get some conversation going on social with links pointing back to those category pages to help speed up the indexing.) This is good advice until Google releases a new 'Plague'...  ;Opps I meant to say new 'Update'.  ; ;
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  Brent Wildman: +Ricardo Vidallon ;, as long as your site and information actually provide value to your customers that suggestion will never go out of style or be penalized by Google. ;