Dumb SEO Questions

(Entry was posted by Rob Baker on this post in the Dumb SEO Questions community on Facebook, 01/08/2014).

Does Google consider including superlatives like "the best" in titles/meta description as marketing spam?

Does Google consider including superlatives like "the best" in titles/meta description as marketing spam? Does it get downrated??
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OUR ANSWERS

Answers from the Dumb SEO Questions Panelists.

  • Arthur Radulescu: UPDATE: Google does not penalize for superlatives like "the best" in SERP if used with moderation. This means do not spam with keywords, use them wisely. The visitors however decide if your product "worth" to carry these superlatives and thus the social media shares could increase and that can be a good sign for Google that your content is of high quality, OR could attract negative comments thus the consequences. So be careful how/when/where you use them.
YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Rob Baker: Does Google consider including superlatives like "the best" in titles/meta description as marketing spam? Does it get downrated?
  • SEO Training: Yes Google may consider it as a spam.In My Point of view You can use it in description not in title. #seotraining  ;
  • Rob Baker: +SEO Training ;Would you avoid something like a title "Cheapest Flights from New York to Los Angeles", for example?
  • Jefe Birkner: My experience is that if it is DOCUMENTED, like "Voted Best by LA Weekly  ;Readers" that is OK, but just deciding to call your business "best" isn't going to fly.
  • SEO Training: +Rob Baker ;It Is Difficult to Understand Google Algo. But in my point of View Google Adwords is the best option to increase your brand value. I agree with +Jefe Birkner ;
  • W.E. Jonk: From the expert panel in this weeks SEO Questions hangout on air on 02:50:02 into the YouTube video: https://dumbseoquestions.com/q/does_google_consider_including_superlatives_like_quotthe_bestquot_in_titlesmeta_description_as_marketing_spam
  • Rob Baker: Thanks +W.E. Jonk ;

View original question in the Dumb SEO Questions community on Facebook, 01/08/2014).

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