Why is the official site of the product outranked by many fake sites?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  ankita sharma:
  I have a website www slim24pro com which use to rank 1st before 4th October 2013. This is the official site of the product,but now many fake sites are ranking better than it..
• 
  Jim Munro: Welcome Ankita Sharma. :)
  
  Please provide a Google Search Result Page link and point out the fake sites that are outranking the original publisher.
• 
  ankita sharma: @ Jim Munaro
  the keyword used is slim24pro
  The google search page for the above keyword is https://www.google.co.in/?gws_rd=cr&ei=KR1mUqfELcG3rgfhg4CAAg#q=slim+24+pro
  list of fake websites are
  (i) slim24proindia co in
  (ii) herbaslim24pro com
  (iii)slim24proindia com
  (iv)orderslim24pro com
  (v)www slim24-pro in‎
  (vi)slim-24pro in‎
  (vii)orderslim24pro in/‎
  (viii)www slim-24pro co in/‎
  (ix)slim24-pro co in/‎
  (x) www teleskyshop in/slim-24-pro/‎
  
  
  
  
  
   ;
• 
  Jim Munro: Your homepage has two canonicals. You might be making Googlebot giddy. :)
  
  <link rel="canonical" href="http://slim24pro.com"/>
  <link rel="canonical" href="http://www.slim24pro.com/index.php"/>
  
  Why is the beacon at the bottom of your source code enlcosed in noscript tags. Doesn't that mean only Googlebot can see it?
  
  All of your Homepage links point to ;http://slim24pro.com/index.php instead of ;http://slim24pro.com/
  
  Your logo is not linked. It should have an alt tag of slim24 Pro and point to ;http://slim24pro.com/. The url could have a title tag of slim 24 Pro
  
  Why is this your copyright notice? (© 2013,Telemart Shopping Network Private Limited, All Rights Reserved.) In an earlier post you said that you were the original owner of the product.
• 
  ankita sharma: dint get what you ment by "Why is the beacon at the bottom of your source code enlcosed in noscript tags. Doesn't that mean only Googlebot can see it?"
• 
  Jim Munro: My fault. I meant to ask for advice before adding that question, I am probably wrong about this code:
  <noscript>
  <div style="display:inline;">
  <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/991438471/?value=0&amp;label=NGCUCIm7wgcQh83g2AM&amp;guid=ON&amp;script=0"/>
  </div>
  </noscript>
  
  I am sure +Alistair Lattimore ;would know if the usage is applied correctly. :)
• 
  Alistair Lattimore: It's fine Jim, it's there for tracking in case the JavaScript tag doesn't fire.
• 
  Jim Munro: I've found a new way to make myself look silly. :)