Avinash Kaushik originally shared:
My latest blog post: Search: Not Provided: What Remains, Keyword Data Options, the Future
For Analysts, SEOs, Marketers having to deal with the disappearance of keyword level data is tough. But it is where we are.
My blog post, http://goo.gl/zCpXBZ , has four parts: 1. Implications of Secure Search Decision. 2. What Is Not Going Away. 3. Alternatives For Keyword Data Analysis. 4. Possible Future Solutions.
I hope you`ll find the practical solutions to be useful as we all adjust to the new normal.
PS: The graphic below, from the post, outlines why it might be career-limiting to read too much into your Paid Search keyword performance and apply it to your Organic Search strategy. It is also a tiny signal, to me, why the disappearance of organic keywords is causing my AdWords spend to go negative and not positive. More on this in the post: http://goo.gl/zCpXBZ
