Selected answers from the Dumb SEO Questions Facebook & G+ community.
Canal IP: Links vs social signals. Share your thoughts on what's bes for your SEO efforts
Nishant Desai: Social Signals are future but cannot ignore links.
Clayton-Nichols.com: Both are best for your efforts. I think Links still outweigh social signals now, but it's eventually going to hit a 50-50 scale, and then I think it's even going to dip in Social Favors. More interaction and constant citations build reputability. ;
Simon Fryer: 1) Links, by a long way 2) Links are a type social signal too 3) Platform social signals (like 'likes') are indicative of good audience engagement, which breeds brand mentions and importantly, links, as ;+Clayton-Nichols.com ;has mentioned. ; 4) Buying 'likes', for example, will do absolutely nothing for you. ; 5) Studies only show a correlation between traditional "social signals" and high rankings, not causation. ;
Summary Don't aim to get "social signals", aim to engage with your audience, this will breed likes, links, and love. ;