Here`s a question that`s been on my mind in trying to figure out how strict one has to be:
Company has blogger affiliates (which are made to be nofollowed to follow Google guidelines), however, if one pushes social media campaigns or infographics or other content not for the express purpose of SEO to those affiliates to help promote them, what would be the approach that doesn`t violate those guidelines:
1) Because they are an affiliate, every single thing, whether affiliate related or not, has to be nofollowed on their site (Thus we need to tell them in advance and monitor their posts to make sure).
2) As long as the blog post isn`t trying to sell/use the affiliate codes in them, then it`s okay if the links are followed (Thus we need to tell them that this is not to be a part of their affiliate program).
3) As long as the blog post and anywhere else on that page isn`t using affiliate codes, then it`s okay if the links are followed (Thus we need to tell them that if they like the content to share, then no affiliate links can be present otherwise they have to nofollow the whole thing).
