Do you folks `dumb down` your writing to help your SEO? (And, parenthetically, how important is the Flesch Reading Ease test?)
I`m working on a new site and in my quest for ever-better SEO, I`m using a program that analyses each page on the site for SEO.
One of the consistent results I`m getting is that my content is considered hard to read by the Flesch Reading Ease test. This is depressing news, as I don`t think my web writing is particularly erudite. Lord only knows what abysmal score I would get for my academic writing.
I am not inclined to change the way I write, but perhaps I should not be so stubborn. Would you say this was an important part of SEO?