(Entry was posted by Ian Dixo on this post in the Dumb SEO Questions community on Facebook, 07/15/2013).

Is SEO about customer acquisition or customer retention?

Is SEO about customer acquisition, customer retention, both, neither or something different?
Conider how that matches to your goals

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Andrei Gherghel: I think its both. I consider SEO mostly a mix between Total Quality Management (fully dedicated to the client) and a good market related marketing campaign. Giving the customers what they look for (website functionality, products) and providing them a nice and pleasant customer experience. Doing the best for the customers is the best SEO and it will have very good results.
Ovais Ehsan: SEO is all about acquiring new customers. Retaining customers is a part of your 'level of services' you offer to your customers.