(Entry was posted by Arseniy Bolotsko on this post in the Dumb SEO Questions community on Facebook, 09/12/2013).

Question about Visitor segmentation with Google Analytic

I know that this is more of a Google Analytics question but I am sure someone in the group knows the answer. I need to segment member and non-member visits to a site. I know that custom even tracking in the way to go. I wanted to know how other people implement this on their sites. So far i came up with this:
// _gaq.push(‘_setCustomVar’, 1, ‘visitor-type’, ‘member’, 2);
// >
Any ideas?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Ranu Jain: Hey Arseniy,

These are the custom variables. ;You can create these custom segments by modifying the Analytics tracking code. ;

For more information read this: ;https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCustomVariables
Justin Y: I just put this together and haven't tested it, but it should work or point you in the right direction.

<?php
$current_user = wp_get_current_user();
if ( 0 == $current_user->ID ) { ; ;
// USER NOT LOGGED IN

} ;else ;{ ; $user = 'Member' ; ?>

 ;
<script type="text/javascript">
; var _gaq = _gaq || [];
; _gaq.push(['_setAccount', 'UA-XXXXX-Y');
<?php if (isset($userName)) : ?>
; _gaq.push(['_setCustomVar', 1, 'Member', <?php echo(json_encode($user)); ?>, 1);
<?php endif; ?>
; _gaq.push(['_trackPageview');

; (function() {
; ; var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
; ; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
; ; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
; })();
</script>

<?php } ?>