Dumb SEO Questions

(Entry was posted by Jay Jetty on this post in the Dumb SEO Questions community on Facebook, Sunday, September 8, 2013).

I have an SEO question about directories and duplicate content

Hello, I have a question about directories and duplicate content,

Personally I feel that you should not have the same exact description on all of your listings. I can not see how that could look organic.

Whats your thoughts?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Jim Munro: Are you able to clarify with a link to an example, please Jay?<br /><br />(please disable the link for us).
  • Mark Gilvey: Good question; I asked a question about Citation Flow earlier today and I&#39;m pretty sure your question is related because as I&#39;ve read, you should have your Name, Address and Phone written excactly the same way everywhere that means writing a phone number like (XXX) XXX-XXX or xxx.xxx.xxxx but not a mixture.<br /><br />So that brings the question of &quot;description&quot; as well.
  • Jay Jetty: Thank you Mark that is what I have been told however it seems counterintuitive.<br /><br />Jim let me see...<br /><br /> ;<br /><br />Ok a little back story I was ranking #1 ;across the three major engines for my site<br /><br />I was hacked and a bunch of redirects were put on. My hosting co pulled my site before it could be deindexed. But the damage was done. now im trying to get that rank back.<br /><br />So the above example is a good one. should I ; cookie cutter the description on all of my backlinks? or try to mix it up a ; little.<br /><br />and could you let me know ;how to disable the links?
  • Justin Y: I think if you were to go back and make edits now, that could come off as unnatural. I don&#39;t think duplicates are really going to hurt because they&#39;re directory listings. Moving forward I would mix things up if you&#39;re concerned, but it&#39;s still best to have transparency making sure that your business info matches across all listings.<br /><br />Also, it looks like you&#39;re copying your competitors text from what I see in your example. I would use a different call to action and be more unique if it were me. 
  • Jay Jetty: Justin Y That makes more sense than much of what I have heard before this. thank you. The competition is actually me. but your right I should try to keep these different sites separate
  • David Harry: Are we talking directories as in the old school crap? Or local directories? I&#39;m lost. ;<br /><br />Oh crap, looks like every day run of the mill directories. Uhm.... can I ask WHY you are doing it? I&#39;d be running around taking them down if I were you.<br /><br />I keep a bit of a history on Google&#39;s replies to various reconsideration requests, including one&#39;s for unnatural links. Starting last year they gave people examples of &#39;unnatural&#39; links.<br /><br />Guess what? Directories are given as examples far more than anything else. More here; ;<br /><br />Now.... to that end Google also recently changed their &quot;link schemes&quot; page to include; &quot;&quot;Low-quality directory or bookmark site links &quot;<br /><br />So, Best of the Web? Sure, usually I&#39;ll keep those. But most client&#39;s I do forensic work for tend to have HUNDREDS of crap directory links. We spend a great deal of time getting them taken down or disavowed. And guess what happens when we get them removed? NADA. Feel me? They&#39;re not counting, they can only get you in trouble.<br /><br />Just sayin... ;
  • John Britsios: If you are talking about citations, having same information on all sites you submit to ; is a good practice. But I am not talking about old school crap directories.
  • Jay Jetty: No I am not submitting to those anymore.<br /><br /> ;I was just using that as an example. This question came about when ; I was contacted by a salesperson telling me that all of the inconsistencies in the directories was hurting my SERP. ; I felt like it was just a sales pitch and kind of left it at that.<br /><br />John Britsios, I am not familiar with citations would you elaborate please?<br /><br />And thanks to everyone for the input. it is greatly appreciated.
  • David Harry: I would actually advise trying to get them removed, never mind the inconsistency. Only the best of them would have any positive affect and indeed there`s probably a greater risk of them hurting you. In almost ALL cases I can guarantee that you won`t hurt your rankings.<br /><br />A. A manual action can take time to sort out and even longer to regain trust from Google.<br /><br />B. A Penguin hit, given it takes 6 months to refresh, can be deadly to a small site.<br /><br />Again, I spend about 80% of my time doing forensic consulting to those that have been affected. I have chopped a TON of links, including directories, to see no ill affect. In short, Google`s not actually counting them anyway. There`s greater risk in being penalized than by any potential ranking benefit from them.

View original question in the Dumb SEO Questions community on Facebook, Sunday, September 8, 2013).

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