Dumb SEO Questions

(Entry was posted by Jim Munro on this post in the Dumb SEO Questions community on Facebook, 09/09/2013).

Discussion: Westfield dumps Facebook ads, magazines best for conversio

Shock horror... Facebook is not the silver bullet of social media strategy

Nice to see someone realise that Facebook is not the only answer, but I wonder if it has more to do with a bad strategy mixed with bad objectives.

Westfield has had a push for online content for its businesses for a while now, but as each of these businesses sell something different, treating them as a single unit seems unwise.

Especially given the money that these businesses have to pay to Westfield to have their stores in these malls, I am curious how much effort goes into doing the best for the business rather than the Westfield brand.

H/T +Julian Peterson  
Westfield dumps Facebook ads, magazines best for `conversion`
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Matt Forman: Isn't that interesting. I am sure there is more to the story though.

    I've found that Facebook is like any other platform... With the right strategy and measurement of the right success metrics that it can perform strongly.

    

View original question in the Dumb SEO Questions community on Facebook, 09/09/2013).

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