(Entry was posted by Ashley Balstad on this post in the Dumb SEO Questions community on Facebook, 09/07/2013).

How do y`all approach ROI questions for potential clients?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Greg Kristan: The first question i ask is how much a conversion is worth? If this is a b2b and they don't tell you that then you will be burned without even realizing you are bringing in more ROI then they are letting on
Ashley Balstad: Hmm, interesting +Greg Kristan. I will certainly be thinking about that approach this weekend. ;
John Britsios: I simply ask the customer if they prefer rankings and traffic, or if they prefer conversions?