All other things (eg backlinks etc) being equal, will longer website pages do better for the KEY SEARCH TERM (not for long-tailed keywords which can obviously be helped)?
I have a number of customers who only want to write terse 100-200 word pages - are they damaging their chances in the serps? My own personal view is that longer, WELL-WRITTEN pages are likely to do better but I am not sure if I am justified in stating this to customers who are reluctant to do so?**
Note that I am NOT talking about waffly pages where they add words just to bump up the word count and I am NOT talking about long-tailed keywords. (Obviously, if you write a longer page then there is more chance to naturally work in long-tailed keywords.) My question is purely about whether the length of the page affects the PRIMARY search term.
As a slightly different but related question, will a 10 page website do better in the serps than a 2 page website for the PRIMARY search term if all other things (eg backlinks) are equal?
** Note that some customers want shorter pages so there is no need for vertical scrolling, some do not like wordy pages and some are just not very good at writing copy and do not want to pay for copy-writing.