Yes, with the major algorithm updates these nofollows links have really become important. In fact, your backlink profile must have nofollow links to make it a natural link profile. ;
Google’s says that "If you link to something with the intent that it should help your Google rankings – then nofollow the link." ;
A few days back there was a post - ;"Links In Press Releases Are Unnatural Links & Should Be Nofollowed". ;Google wants all links in these press releases to be nofollowed. ;
john matthew: +Ranu Jain ;Thanks for such a wonderful answer with correct logic but Ranu as you already know it takes lot of time and effort to create press release for any given topic , everyone wants to get best out of it in each and every aspect right? do we get authority and juice from nofollow links as we deserve to get from dofollow ,links?
Yes, nofollow links won't pass Pagerank/link juice. Also, there won't be any affect on rankings.
But its for sure that nofollow links won’t hurt you unless you are spamming at a huge scale. These links in fact can send you referral traffic..
Reginald Chan: +john matthew Yes it does. I think +Ranu Jain did a great explanation already. Just make sure you have a nice balance of both.
john matthew: +Ranu Jain ;yeah you are right nofollow links have no bad effects in terms of rankings Thanks for reply. have wonderful day!
john matthew: +Reginald Chan ;exactly she has did splendid explanation above i appreciate her knowledge and expertise, and you are also right about ;making balance of both metrics! Thanks!
hi guys, 
