Dumb SEO Questions

(Entry was posted by Jay Le Boutillier on this post in the Dumb SEO Questions community on Facebook, 08/07/2014).

How to unlock "not provided" keywords in Google Analytics?

How to unlock "not provided" keywords in Google Analytics?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Jay Le Boutillier: How to unlock "not provided" keywords in Google Analytics?
  • Martino Mosna: You can't. Next one?
  • joseph casto: I think if you look under 'search engine optimization' then under 'queries' you can see the rest, right?
  • Martino Mosna: Yes, there's GWT data that's quite good.

    But it's from another source, so is not like "unlocking" something that's simply removed from the referrer.

    You can't "unlock" not provided keywords because... Well... They're not provided!
  • Dave Elliott: i have a lovely little filter that helps unlock non provided. basically it divides all the non provided keywords into which page they landed on thus making everything easier to track/segment/etc, also with that and the data from wmt, you can do a bit of detective work and get a lot of information.

    Can't find the article(have a feeling it was from seer or will renyolds but it is no longer book marked) but below is the screen shot of the filter.

    http://www.bbi.co.uk/analytics-filter.png
  • Martino Mosna: They're not keywords. They're landing pages, which is useful and stuff, but it's not keyword data.
  • Dave Elliott: no its which landing pages your not provideds came from. You know what keywords you optimised for, you have the keywords data in GMT. With the addition of that filter it is fairly easy to work out rough traffic levels and then work out the rest of the metrics from that.

    Of course you aren't going to get your keyword data back, but this helps you work it all out again.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 03:13:08 into the YouTube video: https://dumbseoquestions.com/q/how_to_unlock_quotnot_providedquot_keywords_in_google_analytics +Jay Le Boutillier

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  • Edwin Jonk: reference from the video:
    http://www.blindfiveyearold.com/not-provided-keyword-in-google-analytics

View original question in the Dumb SEO Questions community on Facebook, 08/07/2014).

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