Could use some thoughts. I`ve been doing some Local SEO, and in all honesty, I think it`s been going great! Killing it.
My top client is gearing up for his big season (Landscaper), and he`s asking me about maybe doing some PPC as well, to really get a good push going.
I think it`s a good idea and that he should, but the only issue is that I`ve never really done Google Ads before.
Looking for a really good and concise "essentials guide" or something like that to get me started.
What would some differences be in how I approach keyword research for Ads VS the SEO I`ve been doing? What other things should I be sure to keep in mind?
Anyone with solid experience in PPC out there? Thanks! 😀