Quick canonicalisation vs 301 question.
someone quite high up at one of the larger uk agencies insisted that it was better to 301 the home page rather than canonicalise, but to canonicalise the rest of the site
What are your thoughts on this?
The only reason i can think that this would be a best practice is if users arrive at the home page it at least guarantees that the rest of the site will be in the correct url format if people take the address out the browser to make a link etc. Basically, it means that if you haven`t canonicalised certain pages on the site it acts as a bit of a fail safe.
Is it better to 301 the home page to avoid incompetence or laziness issues? Have i missed a good reason why this should the case? Or was the person just plain wrong? Have i asked this question before and forgotten the answer??