Dumb SEO Questions

(Entry was posted by Orion eSolutions (P) Ltd. on this post in the Dumb SEO Questions community on Facebook, 08/27/2014).

What is the difference between Google Sandbox and Google Penalize Box?

What is the difference between Google Sandbox and Google Penalize Box?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Orion eSolutions (P) Ltd.: What is the difference between Google Sandbox and Google Penalize Box?
  • Federico Sasso: Google officially never used the two terms, as far as I know.

    The "sandbox" actually didn't really exist: it was a mental model used by SEOers to explain sudden changes in ranking. Adjustments in positioning were at the time an expensive operation performed in batch sometimes every while and then; after the release of the Caffeine update - where such adjustments happen continually - such phenomena disappeared.

    I heard the term "penalty box" to describe the state of a site manually penalized, when it actually disappears from SERPs until the penalty is lifted.
  • Edwin Jonk: As far as I know a "sandbox" is a state where a site sits at (lets say) page 3 and doesn't move no matter how many links you build to it [1]. The term is never used by Google and it is mainly discussed by black hat SEO's. The term dates back to 2004 [2].

    Reference:
    [1] http://www.blackhatunderground.net/forum/the-advice-hub/google-waiting-period-aka-sandbox-for-new-sites
    [2] https://www.seroundtable.com/archives/000346.html
  • Steven Ciccantelli: +Edwin Jonk I think I am in the wiki sandbox for blatant self promotion.

View original question in the Dumb SEO Questions community on Facebook, 08/27/2014).