(Entry was posted by Paul Woodcock on this post in the Dumb SEO Questions community on Facebook, 06/27/2013).

Tips for promoting with Adwords.

I`m just starting with adwords and I was wondering of anyone had any tips for promoting with a limited budget?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

George Zhu: Be specific with your keywords and target audience.
Dont worry about competing for the top positions - as long as it`s bringing in the right traffic you`re winning.
Make sure the landing pages are optimised (uses the right words, addresses visitors reason for visit, good call to action, etc)
Justin Y: Don`t forget to create multiple ad groups also. A/B test to see which campaigns are more effective so you`re not wasting the money you don`t have.