I`m just starting with adwords and I was wondering of anyone had any tips for promoting with a limited budget?
Be specific with your keywords and target audience.
Dont worry about competing for the top positions - as long as it`s bringing in the right traffic you`re winning.
Make sure the landing pages are optimised (uses the right words, addresses visitors reason for visit, good call to action, etc)
Don`t forget to create multiple ad groups also. A/B test to see which campaigns are more effective so you`re not wasting the money you don`t have.