Okay answers on a post card please!
I was doing some analytics research for the phrase `lactose free chocolate` and found this site ranking top www(dot)moofreechocolates(dot)co.uk/
How? I mean seriously? The page is just a link to the .com site(which is even referenced in the code as it provides templates) There is very little content(some nice keyword stuffing down underneath the copyright statement) and opensite explorer shows very few links going to the site(20), none of which have the word lactose on it. Which indeed doesn`t appear anywhere on the site.
I am really confused! and more than a tad annoyed as my clients page is 16th ish!