I`m trying to get a website for a local Business News TV Show to rank on the SERPs. I knew this would be very difficult from the start, knowing that I would be competing for keywords that are used frequently by National & Local DAILY newspapers, and given that every one of my competition are "naturally SEOed" (DESPITE the fact that I work in a country that doesn’t take SEO so seriously yet).
Anyway, I do realize that there are a few other ways to drive traffic to my site, other than trying to wrestle bigger media companies for keyword ranking. But I sure would love to hear how some of the experts here would tackle this.
Thanks for your contributions.