Hi there, from an SEO point of view, is it better to include a blog on my website (eg www.mywebsite.com/blog) or have an external blog with separate URL that directs to my main website? Thanks!!
Hi Angus - while the links from a separate domain would be useful in the short-term, ultimately they will diminish in value as Google sees you linking repeatedly from one domain to the other.
On the other hand, publishing lots of fresh content on a new blog on your existing domain is more likely to improve your domain authority over time. I would usually opt to set up the blog on your own website.
On your own site !
I would definitely go for building a blog on my own site. You could build your own authority in this way.