(Entry was posted by Kiran varma on this post in the Dumb SEO Questions community on Facebook, 08/15/2014).

so how alexa rankes work for a website?

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Kiran varma: so how alexa rankes work for a website ;
Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:46:08 into the YouTube video: https://dumbseoquestions.com/q/so_how_alexa_rankes_work_for_a_website +Kiran varma

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Eric Bryant: +Kiran varma The answer to your question is: It doesn't.
Kiran varma: then why people buying alexa rank
Eric Bryant: +Kiran varma b/c they don't know any better. Alexa has never been a valid source of data for SEO purposes, it's always been gamed. Just do a Google search for "Is Alexa Rank accurate". Moz, SEObook, SEW - all the SEO authorities say don't waste your time with Alexa Rank.