Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:46:08 into the YouTube video:
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Eric Bryant: The answer to your question is: It doesn't.
Eric Bryant: b/c they don't know any better. Alexa has never been a valid source of data for SEO purposes, it's always been gamed. Just do a Google search for "Is Alexa Rank accurate". Moz, SEObook, SEW - all the SEO authorities say don't waste your time with Alexa Rank.