Combat NSEO in autocomplete
To be fair the author doesn`t mention NSEO. However the headline, subheadings and the text in general suggest it is all about NSEO. Namely:
" Businesses that get bad press, receive a negative review, or have been the victim of a defamation campaign, can be dogged in autocomplete by terms that seem geared to reinforce anything negative about them — true or not. "
Chris Smith suggests four things you can do to combat the negative keyword combinations:
1. " Audio and/or video ads that say something like, “Search for us at ___!” or, “Google ___ to find us!” "(most white-hat)
2. " You could ask family and friends to help you by searching for positive keyword phrases associated with your brand name. Or ask employees to go home " (you probably need different IP`s) " each night and conduct such searches. "
3. " You could crowdsource it through a service like Mechanical Turk "
4. " It’s likely that nudging up terms already associated with a keyword phrase would be easier than trying to introduce something new and alien into the wild. " For example try brandname with city names, careers or jobs. That is, " go for the low-hanging fruit "?