Dumb SEO Questions

(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, 08/13/2014).

Combat NSEO in autocomplete

Combat NSEO in autocomplete

To be fair the author doesn`t mention NSEO. However the headline, subheadings and the text in general suggest it is all about NSEO. Namely:

" Businesses that get bad press, receive a negative review, or have been the victim of a defamation campaign, can be dogged in autocomplete by terms that seem geared to reinforce anything negative about them — true or not. "

Chris Smith suggests four things you can do to combat the negative keyword combinations:

1. " Audio and/or video ads that say something like, “Search for us at ___!” or, “Google ___ to find us!” "(most white-hat)

2. " You could ask family and friends to help you by searching for positive keyword phrases associated with your brand name. Or ask employees to go home " (you probably need different IP`s) " each night and conduct such searches. "

3. " You could crowdsource it through a service like Mechanical Turk "

4. " It’s likely that nudging up terms already associated with a keyword phrase would be easier than trying to introduce something new and alien into the wild. " For example try brandname with city names, careers or jobs. That is, " go for the low-hanging fruit "? Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Edwin Jonk: Combat NSEO in autocomplete

    To be fair the author doesn't mention NSEO. However the headline, subheadings and the text in general suggest it is all about NSEO. Namely:

    " Businesses that get bad press, receive a negative review, or have been the victim of a defamation campaign, can be dogged in autocomplete by terms that seem geared to reinforce anything negative about them — true or not. "

    +Chris Smith ;suggests four things you can do to combat the negative keyword combinations:

    1. " Audio and/or video ads that say something like, “Search for us at ___!” or, “Google ___ to find us!” "(most white-hat)

    2. " You could ask family and friends to help you by searching for positive keyword phrases associated with your brand name. Or ask employees ;to go home " (you probably need different IP's) " each night and conduct such searches. "

    3. " You could crowdsource it through a service like Mechanical Turk "

    4. " It’s likely that nudging up terms already associated with a keyword phrase would be easier than trying to introduce something new and alien into the wild. " For example try [brandname] with [city names,careers] or [jobs]. That is, " go for the low-hanging fruit "
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 02:51:40 into the YouTube video: https://dumbseoquestions.com/q/combat_nseo_in_autocomplete +Edwin Jonk

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View original question in the Dumb SEO Questions community on Facebook, 08/13/2014).

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