Dumb SEO Questions

(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, Wednesday, August 13, 2014).

Combat NSEO in autocomplete

Combat NSEO in autocomplete

To be fair the author doesn`t mention NSEO. However the headline, subheadings and the text in general suggest it is all about NSEO. Namely:

" Businesses that get bad press, receive a negative review, or have been the victim of a defamation campaign, can be dogged in autocomplete by terms that seem geared to reinforce anything negative about themtrue or not. "

Chris Smith suggests four things you can do to combat the negative keyword combinations:

1. " Audio and/or video ads that say something like, “Search for us at ___!” or, “Google ___ to find us!” "(most white-hat)

2. " You could ask family and friends to help you by searching for positive keyword phrases associated with your brand name. Or ask employees to go home " (you probably need different IP`s) " each night and conduct such searches. "

3. " You could crowdsource it through a service like Mechanical Turk "

4. " It’s likely that nudging up terms already associated with a keyword phrase would be easier than trying to introduce something new and alien into the wild. " For example try brandname with city names, careers or jobs. That is, " go for the low-hanging fruit "?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Edwin Jonk: Combat NSEO in autocomplete

    To be fair the author doesn't mention NSEO. However the headline, subheadings and the text in general suggest it is all about NSEO. Namely:

    " Businesses that get bad press, receive a negative review, or have been the victim of a defamation campaign, can be dogged in autocomplete by terms that seem geared to reinforce anything negative about themtrue or not. "

    + ;suggests four things you can do to combat the negative keyword combinations:

    1. " Audio and/or video ads that say something like, “Search for us at ___!” or, “Google ___ to find us!” "(most white-hat)

    2. " You could ask family and friends to help you by searching for positive keyword phrases associated with your brand name. Or ask employees ;to go home " (you probably need different IP's) " each night and conduct such searches. "

    3. " You could crowdsource it through a service like Mechanical Turk "

    4. " It’s likely that nudging up terms already associated with a keyword phrase would be easier than trying to introduce something new and alien into the wild. " For example try [brandname] with [city names], [careers] or [jobs]. That is, " go for the low-hanging fruit "
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 02:51:40 into the YouTube video: +

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View original question in the Dumb SEO Questions community on G+, Wednesday, August 13, 2014).

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