Selected answers from the Dumb SEO Questions Facebook & G+ community.
Sandy Ng: Hi guys, Could you share with us what strategy are you using right now?
Lets be a long discussion :D
Greg Kristan: Focus on improving the conversion rate on whatever the goal/s ;are for your website.
Create A/B testing to see what variation works better for your users.
See what page has a large bounce rate and ask yourself would your truly stay on this page and if not move things around.
Patrick Berzai: Yes, search engines are no longer the sort of global monolith of links and websites, but more of people, conversations, behavior, and ;questions now. ;Google is no longer a mere fact engine but a meaning engine for it's users. ;
So try to see what your people think about. ;Turn relevant ;social conversations that feature debate or answered questions prominently in your branded content strategy. ;Whatever they're talking about your potential customers are thinking about (and so searching for). ; We type how we talk in search engines. We ask questions. ;Learn what questions your current prospects ask your salespeople and use content to ;answer them! ; ( If you look at Google trends, "How, What, Where, When" are trending up as words used in search queries over time. )
Then, where ever content resonates with individuals in your audience and people emotionally connect, make it easy for them to take the next business step-- join the conversation on social, sign up for emails, or contact a salesperson-- without any ambiguity. ; Make it easy for them to be a customer. ;
SEO is no longer about just SERPs. ;It's about the journey. ;
Greg Kristan: Couldn't agree more +Patrick Berzai. Also you have a yankee and Red Sox hat in your pictures. Haven't met someone that supports both together lol
Patrick Berzai: +Greg Kristan ;the Boston hat picture is old. ;I defected after they ditched Martinez and then Ramirez. ; Go Yankees!
This is a very broad question that is unlikely to draw a useful answer within the time allotted. Our weekly HOA only runs for a maximum of four hours (YouTube limit). Consider narrowing your scope and asking related questions as weeks go by. :)