Hello Here I am again, since you all did a fabulous job with my last one.
I was on a conference call tonight and was asked why Google is showing the meta keyword as the Rich Snippet for a site page. The site we were talking about is once again not my own, but I said I knew a great team who would likely give some excellent insight. , the owner of the site, said to please ask, so I told him I would and also to circle you.
The query was:
"excellent romantic vacations" + delaware
The listing above the one with the arrow shows a great rich snippet with the title of the page. However, it is for the Delaware Valley in Pennsylvania. The next result, with the arrow, is from the same site, but is using the metatag instead so it looks worse but actually answers to intent of the query (the state of Delaware).
What makes this happen, that from the same site and the same query, one would get a great looking result (although not the one we wanted) along with one that looks like spam (but is a correct result)?
Another way to say it: what triggers Google to show metatags for search results instead of Title tags and descriptions when the pages are quite good and they are clear about the topic??