What should be the SEO and SEM Strategy for the Bakery and Confectionery Client?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Aamir Siddiqui: What should be the SEO and SEM Strategy for the Bakery and Confectionery Client?
• 
  WP Traffix: Same as for any other.  ;Follow guidelines (especially Google's), establish authorship and publisher, add some semantic mark up, write 2 posts/month, promote.  ;
• 
  William Gomes: What I'd personally recommend is perhaps creating recipe videos/posts. Depends all of how big they are I'd they are a big company with big budget then you could even create a user generated community. 
• 
  William Gomes: Oh also what I'd definitely recommend is also competitions etc to local bloggers /Facebookers etc and give away free cakes! Probably another way to get alot of links would be to create crazy cakes that people would want to share images of ;-) 
• 
  Aamir Siddiqui: Thanks +William Gomes ; + +WP Traffix ;