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Profile: Alistair Lattimore


Married to Claire and we have two beautiful children named Hugo and Evie.


Latest Contributions on Dumb SEO Questions

1. Do time on site and bounce rate are affect ranking?

Matt Cutts spoke about the impact of bounce rate on search rankings at SMX Advanced in June 2012 1 and stated that Google didn`t use it at that time. 1 http://www.webpronews.com/matt-cutts-google-doesnt-use-bounce-rate-2012-06

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2. How to figure out not provided keyword in Google Analytics?

Unfortunately you can`t find the exact keyword David, it simply doesn`t exist. Your best option is to drill into a given landing page and view the referring keywords for that specific landing page. The likelihood is that your highest volume non-(not provided) keyword is also going to be your highest volume actual keyword if the (not provided) keyword didn`t exist.

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3. Authorship Profile Pictures.

Unfortunately Matt, first impressions count in the real world and the internet. Cyrus Shepard ran an experiment 1 where he tested the impact of 24 different authorship photos against one another to see which one improved click through rate the most and winner increased click through rate by 35%. 1 http://moz.com/blog/google-author-photos

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4. How do you deal with (not provided) for SEO reporting?

Google treat named anchors or hash fragments as a single URL when they crawl the content, it won`t cause duplicate content issues as an example. If your article is long & it makes sense to use named anchors to improve usability as Wikipedia does, you should do it for your users. Google also algorithmically determines if & when to display the jump links directly into the search results as well, nice little feature for users also. http://googlewebmastercentral.blogspot.com/2009/09/using-named-anchors-to-identify.html

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5. A Question about page loading speed related to CSS and Javascript

Jim Munro noticed while reviewing the PHC Law that there was Polish language content toward the bottom of the page. Google recommend that webmasters don`t mix languages within a single page, as they use the content on the page to determine who in the world that page/content is relevant to - which can cause confusion. If PHC Law are looking to launch multiple languages on their site, I`d recommend that they review the multi-lingual guidelines provided by Google and investigate the multi-lingual WordPress plugin as well.

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6. Would this approach be viewed as trying to game the google seo system?

Russell, There is nothing inherently wrong with creating micro websites, lots of businesses have them. However, creating websites in the format that you`re suggesting has two major problems, firstly duplicate content and secondly doorway pages. I`d recommend that you read through the Google Webmaster Guidelines to get a better feel for what Google thinks are appropriate. Al.

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7. What triggers Google to show metatags for search results instead of Title tags?

Shannon, Ruth Burr wrote about a strange indexing problem on moz.com back in June 2012, where some posts would show the correct title tag while others would show the URL instead. After a bit of research it turned out that simply updating the title tag to a shorter, clearer, more focused title tag fixed the issue - you can read the whole post at http://moz.com/blog/long-title-tags. Al.

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8. My question is regarding duplicate title tags.

Summer, You won`t be penalised for having duplicate titles, however you`d be better of try and make them unique such as "{username} images - Page {x}" so that every page has a unique title tag. Since your site is going to be thin on `content` that Google can index, I`d also be looking for a mechanism to keep the number of indexed URLs to a minimum. You might consider applying meta noindex tags to user profile pages who have uploaded less than a certain number of images or who haven`t filled out their profile information - once they pass a threshold the meta noindex tag is removed. Following in the same idea as above, you might consider implementing a `view all` page for users who have less than a certain number of images. Once the user has uploaded more than that threshold, your site removes the `view all` configuration and reverts to indexing the standard paginated URLs. For the paginated URLs, I would also investigate adding rel="prev"/rel="next tags on your paginated URLs to help Google understand that they are related to one another. You can find out about `view all` and rel="prev"/rel="next" pagination tagging at https://support.google.com/webmasters/answer/1663744?hl=en I`d look into extracting out the photo EXIF data if you can and trying to leverage that in your content in some way, such as the camera used, aperture, shutter speed, longitude/latitude and so forth. I`d also ask your users to describe the image if they can, then use that information on the page or in the alt tag for the images - anything to try and get content from your users and onto your pages. Hope that helps, Al.

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9. Is there a way to update brand and company details across multiple sites?

One fantastic tool that I can think of is sweetiQ, which is a local business marketing tool. Essentially you add your business information to it and key terms you want to rank for in what geographic area and it scans the internet looking for inconsistencies with your NAP information and does competitive research about where your competitors are getting citations, so you can try and get the same citations.

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10. How can I use Screaming Frog to crawl a list of pages for a particular html code

Seer Interactive have an example of using Screaming Frog to identify Google Analytics tracking code, http://www.seerinteractive.com/blog/screaming-frog-to-verify-google-analytics.

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11. Do I need to have Yoast SEO Plugin ACTIVE for it to affect my SEO?

Check out All In One SEO Pack as an alternative, http://wordpress.org/plugins/all-in-one-seo-pack/

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12. Infinite Load Blog update.

Hi David,

This is being caused by your WordPress template, it has a bug in it.

Specifically, the link used in the Other main menu item is what appears to have the fault.

Fix that up and you should see the errors drop soon enough.

Al.

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