(Entry was posted by Aamir Siddiqui on this post in the Dumb SEO Questions community on Facebook, 12/19/2013).

What is the difference between CPC, CPM and CPA?

What is the difference between CPC, CPM and CPA? And why did people opt for Low-bid auction on Google Adwords Campaign? Please give an elaborative and convincing answers. Thanks and take care!?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Aamir Siddiqui: What is the difference between CPC, CPM and CPA? And why did people opt for Low-bid auction on Google Adwords Campaign? Please give an elaborative and convincing answers. Thanks and take care!
RACHIT GUPTA: CPC :- Generally use in Search MArketing Campaign , main objective to getting clicks and increase traffic . Any click on your Ad then you will have to pay.
CPM :- Use for brand Promotion, basically use in Display network. Charge based on impression.
CPA :- Main objective to get leads/conversion.

Now you can choose bid as per your objective. :)