How to find the best keyword search phrases for my industry?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Martin Taggart: Dumbest question I know...how to find the best keyword search phrases for my industry?
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  Jay Dutton: Plug in some of your competitors  ;into semrush.com and see what they are ranking for. Also use Google  ;adwordplanner.  ;
  
  With Real Estate, focus on long tails such as neighborhoods, condos, and other  ;areas rather than going for "Overland Park Real Estate".  ;
  
  On site site seo is crucial for seo too, have your site broken down in the differernt search areas as well.
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  Martin Taggart: +Jay Dutton ;thanks! I'm on it, you OK if I follow up with you?
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  Jay Dutton: +Martin Taggart ;Sure thing. ;
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  Martin Taggart: +Jay Dutton ;Right on!
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  Joseph Paulino: +Martin Taggart ;Found this keyword suggestion tool by ubersuggest(dot)org recently.
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  Jay Dutton: +Joseph Paulino ;Ubersuggest is a favorite tool of mine but it seems to be broken a lot. Evidently they are working on fixing it.  ; Another decent alternative is  ;http://www.wordpot.com/
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  Andrew Fortune: Don't forget Google Keyword Tools. It can help as well. I use it all the time and it's free.