What do you think about SEO and press releases? Google took out the ability to track the links within them, but as far as keywords and content goes- what are the best tips??
Selected answers from the Dumb SEO Questions Facebook & G+ community.
Solomon McCown & Company: What do you think about SEO and press releases? Google took out the ability to track the links within them, but as far as keywords and content goes- what are the best tips?
Edwin Jonk: I think most press release sites give you analytic data, no?
Tim Capper: The last time i used one of these was in 2005. They have never sent traffic to any site that i know of. Personally the way i approach a new launch, product launch is the old fashioned way mixed in with the new world.
Identify the key journalist within the industry, create a press pack, sample product all wrapped in a beautiful box or suitable packaging for your industry. We have sent press images inside a box designed in the new shoe release (actual shoes would have been too expensive), we have sent food samples inside mini fridge boxes. The beauty of this is we always get a write up which is totally unique, we have yet to come across a journo that simple copied the press pack.
This results in unique content on an authority site and crucially, sends traffic to the new product.
Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:32:09 into the YouTube video: https://dumbseoquestions.com/q/what_do_you_think_about_seo_and_press_releases +Solomon McCown & Company
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What do you think about SEO and press releases? Google took out the ability to track the links within them, but as far as keywords and content goes- what are the best tips?? 
