ht +Micah Fisher-Kirshner
A long article about the do`s and don`t`s with regard to content marketing for ecommerce. Therefore I curated some quotes that stand out for me. I tried to omit the "action steps", but those are nice if you think the article is too long to read.
Ruined By Nigerian Royalty:
- People want to buy from other people Trust and similarity are at the core of many a sale
-Don’t always be selling: trying to hard sell products in every piece of content = being a SALESman, not a HUman
Annihilated By Anarchy:
-Preparation is half the work and you can’t do the best content marketing you can do without a plan
Killed By Communism:
-Be data-driven: regularly check what kind of content on your site performs the best in terms of social media activity (branding) or sales and adjust your content schedule accordingly.
-Don’t believe the hype
Deaded By Data Dumps:
-What’s almost just as bad is not having ENOUGH data: making big decisions about content marketing based on an unreliable amount of data
Death By Repeating Rome
-they couldn’t resist the urge to expand, expand, expand at the first sign of success… not knowing that uncontrolled growth weakens a company instead of strengthening it
Smothered By Skynet:
-Robots don’t rule the planet (yet), so you’d better make sure SEO isn’t hurting your site’s usability or ability to sell.
Put To Rest By The Popularity Contest:
You should be out there gathering the RIGHT crowd with your ecommerce content strategy and all your other marketing efforts.
F*Cked Up By Funnel Tunnel Vision:
-people who suffer from this ecommerce disease have a tendency to think in terms of black and white, traffic and sales.
Gutted By The Get Rich Quick Gang:
A successful ecommerce business is built on the backs of strategy, patience, incremental improvements, and systems and processes
Assassinated By A.D.D.:
rookies have an extremely short attention span when it comes to content promotion
Butchered By The Broken Record:
Your content is a reflection of who you are as an ecommerce site, just like your products are, so you absolutely have to make the company look good.
Wacked By World War III:
Many a sale is made based on trust and familiarity and starting fires can alienate people and, therefore, hurt your sales.
Crushed By Cavemen:
Is your company really future proof when it has to survive on text-based content alone? In a world where everything’s increasingly on the go, mobile, interactive/social, and visual, probably not.
https://plus.google.com/108277386531668678344/posts/D8yA7pLR6t5
