Dumb SEO Questions

(Entry was posted by Shawn Cohe on this post in the Dumb SEO Questions community on Facebook, 03/26/2014).

Should I direct keyword rich internal links to the homepage for longtail keywords?

I`ve seen a bump in traffic from pages that I`ve directed keyword rich internal links to but they have been internal pages linking to other internal pages.

Question: If I direct keyword rich internal links to the homepage for longtail keywords I`ve lost ground on, is it conceivable that I could regain some traction on the longtail that the homepage has lost??
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Shawn Cohen: I've seen a bump in traffic from pages that I've directed keyword rich internal links to but they have been internal pages linking to other internal pages.

    Question: If I direct keyword rich internal links to the homepage for longtail keywords I've lost ground on, is it conceivable that I could regain some traction on the longtail that the homepage has lost?
  • Brent Wildman: Yes. Internal linking structure and anchor text is an extremely important part of SEO. I can't tell you how much making those changes will help, but it definitely shouldn't hurt anything.
  • Shawn Cohen: Yeah, I was mainly wondering if authority could flow upward, like from a blog post or tier 2 page to the homepage. It's worth a shot I guess.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 02:10:15 into the YouTube video: https://dumbseoquestions.com/q/should_i_direct_keyword_rich_internal_links_to_the_homepage_for_longtail_keywords +Shawn Cohen

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View original question in the Dumb SEO Questions community on Facebook, 03/26/2014).

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