To optimise or not to optimise? This one goes to all the SEOs out there:
What do you when you have a page that ranks FIRST, for its main keywords but it has no optimisation at all and by that I mean, no Title tag, no meta description, canonical tag is all wrong, no heading tags and above all no keyword rich content (I mean the keyword is not found even once within the copy) and no external links pointing to it?
Even though it is not a very competitive niche there are competit...ors optimising for the terms.
Do you optimise?
And how do you explain the TOP rankings?
The only thing I can think of is that the authority the domain has is helping it rank. By authority, I mean the number reasonably good backlinks it receives from other trustworthy domains.
P.S. The terms are Cornish Pasties by Post and Pasties by Post.