Gerry White: No - don’t do that, I understand, but there’s a lot of folks going around incorrectly saying links aren’t as important, it’s good to ask these questions
Gerry White: To expand - Google’s pagerank algo is still a primary ranking factor, I’ve seen where a link or a campaign of links have such an impact that it resulted in competive keywords ranking first or within the first, a similar page not having string back links ranking quite poorly
I have a basic questions .. Are back links really important in today`s seo? 
