Hi!
I have a question about keywords in domain names.
I had previously understood that having a keyword in a domain name could help but I didn`t know that putting not owned brand names was also a correct way to do it.
I would need a general answer to a specific case: in Mexico there is a website working very well for any query about "dhl" and this domain name is paqueteriadhl.com.mx.
Now the same guys of paqueteriadhl.com have released paqueteriaredpack.com.mx and they are also ranking great for anything about redpack.
This is obviously a great technic to have content rank high in Google (in Mexico at least).
So, is this a SEO bug or is this correct to use not owned brand names in our domain names to rank higher?
There are still many domains to buy like this: paqueteriafedex.com.mx, paqueteriaups.com.mx, etc etc etc
Thanks!