I don`t want loose any of my traffic after changing brand name
Kindly share your valuable suggestions on below my question
I am going to rebrand one of my product, My product is "ABC" but some of the reasons i am going to rename my brand as "XYZ"
Right now i am getting good traffic and also i have good branding for existing name ABC. I don`t want loose any of my traffic after changing brand name as XYZ.
So how can i maintain my traffic on my new brand name?
What are the points i need to consider while changing the brand name in terms of technology, marketing, SEO?
Awaiting for your suggestions
Thanks in advance