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(Entry was posted by Priya Gupta on this post in the Dumb SEO Questions community on Facebook, 12/21/2017).

I don`t want loose any of my traffic after changing brand name

Hello Community...

Kindly share your valuable suggestions on below my question

I am going to rebrand one of my product, My product is "ABC" but some of the reasons i am going to rename my brand as "XYZ"

Right now i am getting good traffic and also i have good branding for existing name ABC. I don`t want loose any of my traffic after changing brand name as XYZ.

So how can i maintain my traffic on my new brand name?
What are the points i need to consider while changing the brand name in terms of technology, marketing, SEO?

Awaiting for your suggestions

Thanks in advance
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    View original question in the Dumb SEO Questions community on Facebook, 12/21/2017).