Selected answers from the Dumb SEO Questions G+ community.
Jon Dunn: The old page serves a 404 response, so you should 301 redirect it to the new page to minimise any impact on rankings. Just curious- why change url's?
Chris M Cloutier: Thanks ;I didn't know if there was any other way, but I guess a 301 will fix anything that might happen.<br /><br />I guess the main reason I would change them is because site name and page name both have the KW. ;I'm wondering if its causing any problems when I have lots of pages doing this.<br /><br />I'm not sure that I want to change them just yet. ;But I'm curious to see what will happen if I do. ;I have a new site that I want to try lots of testing with.
Manikanta Reddy Doragacharla: Hi Chris M<br />I think there is no importance of keyword in URL 2days back penguin was updated it's wont giving any importance to EMD.
Jon Dunn: EMD applies to root domains not file names. Besides, he's talking about <b>removing</b> keywords from file names, not adding. <br />It may be worth doing if you are "over optimised". And if you are going to change file names, better to do it on a new site before the pages build authority...
Chris M Cloutier: ;that's a good point. ;I guess the sooner the better, right. ;I also, thought about just changing the titles tags. ;That way they only show %page_name% ;
Jon Dunn: Its wordpress then? What are page titles currently- custom written?
Chris M Cloutier: Yes, it's wordpress. ;Sorry I should have mentioned that. I had them set as %pagename% %blogname%
Ranu Jain: If you just want to test them, why not to use ;302 redirect?<br /><br />302 redirect tells that the page has changed but it is not permanent. So, the redirection will not pass any SEO link equity that you may have built up.<br /><br />This 302 redirect will continue to get you the traffic (those who have bookmarked or via a link in social media). ;And when someone tries to get to the old page via a search engine, they’ll still get to the new page. Therefore, you won’t lose any traffic. But yes, you won’t get any SEO benefit of the link equity that you built.<br /><br />Setting 301 redirect again and again for just testing could be harmful for your site.
Chris M Cloutier: Thanks ; thats something I hadn't thought about. ;I definitely don't want to cause more harm than good. Thanks
Manikanta Reddy Doragacharla: +Ranu Jain ;<br /><br />I have a doubt<br />If i redirected more the 50+ different URLs to ; related category URLs.<br /><br />For how long i can redirect this URLs... ?<br /><br />If i got some positions for new URLs can i dissconnect the old URLs... ?<br /><br />Can i redirect some 20 URLs to my Home page URL.... ?<br /><br />Looking Forward.....
Jon Dunn: , what are you testing if you 302? You cant test impact on search engines through a 302 so it will make your "test" pointless....
Chris M Cloutier: I'm so confused on this, I'm thankful for all the responses. ;It's given me a lot to consider, but in the end I wish there was a better easier way to do it. ;I definitely want to keep the equity I've already got. ;I wonder if doing this would ever be necessary in a real situation...probably not. lol
W.E. Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:05:43 into the YouTube video:
Chris M Cloutier: Thanks ; and everyone who hepled. ;the responses gave me a lot to consider. ;And the hangout made me realize a few things as well.