Selected answers from the Dumb SEO Questions G+ community.
William Gomes: Wow, the answer to this could be so many things. Personally if you can send me a private message, with the link & keyword I'll see if I can help out.
William Gomes: Hi ;<br /><br />Here are some things you can do instead of having your title tag as you do now:<br /><br />"Company Name - Provides "Your Keyword" Service<br /><br />You're probably better off having "Your Keyword Service provided by Company Name"<br /><br />You've also got 2 versions of your site www. and non www. you can use this tool: ; to change your htaccess so you only use the WWW. version as I see that is what is currently ranking.
Al Johnson: Some people think, what will help after Hummingbird update is to create an answer or a question as your title, of course you'll want your keyword in either of those. ;<br /><br />Second you could create a private blog network with expired domains. Cant say how many since I don't know your stats. You could start with 5 hi pr sites and see a massive increase so long as everything else is right. ;
Ranu Jain: To add to William's last point, if you have built links with both the version, you can redirect one of your versions to the main one.<br /><br />Also, add Head tags (H1, H2, H3...). Try to add your main keywords in H1.<br /><br />Do image optimization, if your site have images.<br /><br />Add keywords in the content but overdo.<br /><br />You can have a blog on your site. This content strategy around the targeted keywords will surely help.
W.E. Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:52:46 into the YouTube video: