(Entry was posted by Matthew Scott on this post in the Dumb SEO Questions community on Facebook, 10/15/2013).

How often should I update my product page copy?

Question: How often should I update my product page copy?
I have several product pages that have ranked and still rank very well with the exception of a few. However, the copy on all my static product pages are a few years old. Does it help to rewrite the copy for these pages? The copy is still relevant and I wouldn`t change it, but I wonder if Google by default thinks that because it hasn`t been updated that it`s old and less useful. Thoughts?

This question begins at 00:15:23 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:15:23

Share on Twitter

Share on Facebook

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Like: Rejigging content won't make too much difference as long as it's unique and relevant. Have you ever considered using PLAs?
Matthew Scott: Thanks +Like. I'm sorry but I don't know what PLAs mean. ;
Like: Product listing adds, you can set up an account in Google adwords. ;Depending on what you're selling they can be rewarding.
Matthew Scott: Thanks again +Like. I'll look into this as well. ;
Simon Fryer: Hi +Matthew Scott

In my experience editing copy can lead to very small increases, although results will usually return to normal over time.

For lasting results you need to enrich the page. This might include adding a video (guide to using the product, FAQ's, or your own review of the product), adding customer reviews to the page, or linking to high quality resources on the subject.

Hope this helps!
Jeff Smith: If there is something new to say or something factually incorrect about the old one, update it; else, nothing.
Matthew Scott: Thanks +Simon Fryer & +Jeff Smith. Looks like I won't be doing anything. I'll think about adding a testimonial, but I don't want to overcrowd my product pages.
W.E. Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:15:23 into the YouTube video: https://dumbseoquestions.com/q/how_often_should_i_update_my_product_page_copy