PR sites are getting hit?
David Amerland originally shared:
PR Wire Services Google Meltdown
Right out of the gate in my very first #smtpowertalk for Social Media Today (http://goo.gl/rgggs3) we hit on some spot on trends. Steve Martin called it first when he suggested the PR industry has had its day, unless it changed and my other guest, Alex Cote drove the point home when he said that unless you are prepared to be human and establish relationships no amount of apps is going to save you.
The latest stats to come out of PR wire services show that Google has seriously deprecated what once used to be an easy SEO win (http://goo.gl/y6sAEl) that drove traffic to websites and even generated a number of mentions and citations.
Marketing, across the web, is definitely getting tougher if you`re still a traditional marketer locked into a mass-broadcast model of communication. For those who are in the know marketing has indeed become a means through which relationships are build before any business can take place.
Traditional marketing is living the last sands of an inverted hourglass.