Google Trends unveils the power of the Knowledge graph

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Edwin Jonk: a strange string “%2Fm%2F02qg4z” which is the HTML equivalent of “/m/02qg4z“. Curious isn’t it ? Not really, for those of you who took the time to visit Freebase, you might have recognize the syntax used for named entitites. For instance, here is the page about Hollande on Freebase : http://www.freebase.com/m/02qg4z
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  Jean-Christophe Lavocat: Google Trends unveils the power of the Knowledge graph
  Most of you know the tool Google Trends and some have heard about Google Knowledge and/or +Freebase . But I guess that very few of you know that these three entities are closely related and have a huge impact on semantic search.
  
  In this article (inspired by +David Amerland 's work), I describe how Google Trends and the Knowledge Graph are connected. This gives you a idea of the mechanisms in action when you perform a search query on Google.
  
  The article is available here :
  http://blog.elokenz.com/search-engine-optimization/google-trends-unveils-power-google-knowledge-graph
  
  I initially wrote this article for the French public and it was not intended to be translated. However, it received so much attention, that I decided to adapt it to English. Please let me know if some sentences are heavy and incorrect.
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 02:37:39 into the YouTube video: https://dumbseoquestions.com/q/google_trends_unveils_the_power_of_the_knowledge_graph +Edwin Jonk
  
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