No grey hat or black hat, just dark SEO
Glen used to be white hat SEO but now turns to dark SEO in the sense that he doesn` t follow Google Guidelines because:
Google is failing to enforce their guidelines on a huge scale, especially when it comes to big brands
He explains this by giving five examples:
- Shopify: it really surprises me to see them having to go down the route of putting perfect anchor-text links in the footer of their users websites.
- X-Cart: Placing a nice anchor-text optimized link in the footer of all their clients websites.
- Houzz: Within 24 hours of my blog post about how they were abusing their loyal readers by stuffing dozens of links in their widgets, they removed them from their widget code
- RetailMeNot: Less than 24 hours about my post on their sponsored post network where people could link back to them in a review they took down the page on their Canadian site and re-directed it back to their homepage.
- Desk (SalesForce): They have sitewide sub-domain links from some of the biggest brands in the world. These links are in the footer and probably are set by their templates.?
Jim Munro
Exactly.?
How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
