Nowadays, does including a paragraph in the footer (NO LINKS, just a couple of sentences) which summarise the individual content for that INDIVIDUAL PAGE, help seo at all, hinder it or make no difference?
I am converting an old, well-ranking website into a Wordpress one (with a new design).
The old site has a section in the footer of each page which describes (again) the major services of the individual page - obviously this repeats many of the service and location keywords for that particular page.
Should I allow space for this in the new site? I`ve read that footer keywords are now not helpful/desirable - but is the site likely to lose any rankings if I miss them out? Are they (even a small) positive ranking factor still??