Dumb SEO Questions

(Entry was posted by Sławomir Zdunek on this post in the Dumb SEO Questions community on Facebook, Thursday, June 20, 2013).

How do you tackle the EU cookie law issue?

Hello everyone. I guess the question is a bit off the topic but I`m going to give a try anyway :) The EU introduced cookie law some time ago. How do you tackle this issue? I see Google also start using the information on SERPs about cookies. I`m not going to use any popping up banners on my pages with the info about cookies! Is there any better way? Thanks a lot for the answers.

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Selected answers from the Dumb SEO Questions G+ community.

  • Nebojsa Djukic: I agree, pop up banners aren`t a good idea. Not sure how your websites looks, but if you have a right sidebar you can place a notification there. Visitors usually pay less attention on ads and other things on the right side. Make the notification in neutral colours or blend it well with the rest of your content. On that way the cookie notification will not bother your visitors and will not affect much your conversion ratio.
  • Dave Elliott: its a ridiculous law. But, eu says every member state must have a policy and here in england the icc have said you have to say that you run cookies and (at the very least if you don`t like it go away. ), its stupid and many websites irritate me now becuse of the cookie law(daily mirror springs to mind). Not sure of google`s official position on it, but i did notice that they have a cookie notice on thier pages now!
  • Edwin Jonk: To me it isn`t ridiculous. It is just implemented wrong. The EU made the "law" (or whatever they call it) to strict and Holland made it even more strict. In the sense, that (almost) every web site should have a banner that visitors first have to agree otherwise they don`t go to the content. So everyone is just clicking that annoying banner. The problem isn`t that the majority of the web sites that set cookies invade the privacy of the visitor (mainly the cookies are used to improve the web site). The targeted ads are what people see as a violation of the privacy. So why the hell did they target every web site where they could have set rules for targeted ad-agencies like AdSense, or what have you. I can also see that they would include social button like those from Facebook and Google. They are shooting with a shotgun while they should use a sniper. But these people don`t get and probably will never get it. And there is nothing you or I can do. Just implement an annoying banner but make sure to check for a previous cookie so that you don`t have to annoy people more then once....
  • Sławomir Zdunek: + I absolutely agree. I didn`t know that Holland is so restrictive. Another thing is that I remove the cookies from time to time and then I have to go over the process of accepting the policy again. I don`t get it why in the USA and I guess Australia it is acceptable to use cookies and in Europe not. The net is global, isn`t it? So why this discrimination? And if the owner of the website is in the USA and the website functions mainly in Europe - is he also obliged to follow EU regulations? That`s really weird. And it`s Google that collects the information about the Internet users and not me, so should I inform the users of my website that the third party is going to collect the information on them and later on display some ads based on their previous queries. I guess I got carried away with it :)
  • Ian Dixon: Personally, I think that they would be better focusing on these things that want to use your Google or Facebook or Twitter or whatever credentials in order to use their service. Then said service wants to have access to all the details about you down to the level of the name of your first born. That said, it is now a requirement of European Law that you do provide information about the use of cookies and therefore I do. Well sometimes anyway because I havent always been very thorough about it. On Inaregee, there is a bar that comes up, currently at the bottom to say that the site uses cookies which will go away after a period of time. On Imagine You Thin, there is just a note in the sidebar.Neither site will block access as a result of failing to click somewhere. I believe that we comply with EU law in both cases. If nothing else, we are showing an intent to do something while many are simply ignoring it. Oh and whether Imagine You Thin even needs to comply on European Cookie laws is a totally different subject. It is essentially a US site though hosted on servers in the UK. The domain name is registered via a US company and the site owner is in the US. So is it subject to US law or European law? Yep I have the whole question of legal matters as a complete section for what is coming on Inaregee and boy is it complex.

View original question in the Dumb SEO Questions community on Facebook, Thursday, June 20, 2013).

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