Guide to Unnatural Links Penalty: Audit, Removal and Recovery

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Edwin Jonk: Guide to Unnatural Links Penalty: Audit, Removal and Recovery
  
  +Tim Capper ;first argues that both manual and algorithmic penalties stands from the fact that Google is in effect policing the search result based on its guidelines:
  
  " [a]ny links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. "
  
  This (according to the author) led to the backlink problem. Namely, " the same quid pro quo and deal-brokering that powered the world of commerce long before the Internet existed, has now become a sort of underground Internet backlinking economy as well. "
  
  But there are gray areas because in normal economic and/or social behaviour people/businesses do refer to each other. Tim argues:
  " there can be an ever-widening disconnect between marketing activities that may seem benign and commonplace to us in other formats, but that Google specifically disallows within its own web ecosystem. "
  
  He continues with hand-on tips to recover from unnatural links, which I leave for you to read... :D ;
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:53:34 into the YouTube video: https://dumbseoquestions.com/q/guide_to_unnatural_links_penalty_audit_removal_and_recovery +Edwin Jonk
  
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